Top 10 cars sold in the first half of 2022


[Top 10 cars sold in the first half of 2022] Why did they sell? Editor-in-chief analyzes with dogmatic and prejudiced!
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2022.09.12
2022.09.20
Satoshi Uno
Suzuki Daihatsu Toyota Honda Satoshi Uno new car Nissan sales quantity
The number of new car sales for the first half of 2022 (January to June) has been confirmed. We will introduce the top 10 sales models, including registered cars (so-called ordinary cars) and registered cars (minicars), in a countdown format, including an analysis of why they sold well.

Contents

[10th place] Suzuki Wagon R (39,728 units)
[9th place] Daihatsu Move (42,498 units)
[8th place] Honda Freed (43,827 units)
[7th place] Toyota Rise (45,380 units)
[6th place] Suzuki Spacia (47,675 units)
[5th ​​place] Nissan Note (56,948 units)
[4th place] Toyota Roomy (65,525 units)
[3rd place] Toyota Corolla (70,988 units)
[Second place] Toyota Yaris (81,580 units)
[1st place] Honda N-BOX (103,948 units)
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[10th place] Suzuki Wagon R (39,728 units)

Wagon R


Wagon R Stingray

Suzuki's light tall wagon "Wagon R" ranked 10th with a growth rate of 131.4% compared to the previous year and 275% compared to the same month last year. The driving force behind this growth rate is the “Wagon R Smile” (commonly known as “Smile”), which debuted in August 2021.



Wagon R Smile

The Wagon R, which is the standard car, is a tall wagon with a rear hinged door, but the Smile has a rear sliding door. The tall wagon basically has a rear seat hinge door, and the super height wagon has a rear seat sliding door, and the overall height of the tall wagon is lower. Tall wagon cars with rear sliding doors were only Daihatsu's Move and his canvas until Smile appeared. It was Smile that broke the dominance of the rear seat sliding door tall wagon.

Suzuki explained that the derivative model of Wagon R was not positioned as Smile, but that the car name was named after Wagon R, but that it was treated as a different model. When I asked the person in charge of Suzuki, "Is the Wagon R added to the car name as a sales volume strategy?"

In fact, the strategy seems to have worked. The current model, the 6th generation Wagon R, underwent a full model change in 2017, so it is nearing the end of the model period, and new car sales are slowing down.

The reason for Smile's popularity is that, in my opinion, it has a neutral design that appeals to everyone. It must have been Rival Move Her canvas has a sweet design for women and has kept male users away, but Smile seems to be capturing male users as well.

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[9th place] Daihatsu Move (42,498 units)

move


move custom

Daihatsu's Tall Wagon "Move", which is full of rumors of a full model change, ranked 9th, beating its biggest rival, the Suzuki Wagon R.

The current model is the 6th generation that underwent a full model change in 2014. It is a long-selling model that has been in its 8th year. In addition, it is a mature model that has been repeatedly improved.

The author analyzes that this stable popularity is due to the fact that it is an easy-to-drive tall wagon with a spacious interior, the price is reasonable, and the sense of security that "everyone drives". In addition, like the Wagon R Smile, the number of move canvases was counted here, which supported the sales volume. Since the canvas is also about to undergo a model change, the sales battle with the Wagon R in the second half of the year will be a focus.

* Editorial department postscript: Immediately after writing this article, on July 5, 2022, the “Move Canvas” was fully remodeled.


Move canvas new 2nd generation

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[8th place] Honda Freed (43,827 units)

freed hybrid

Finally registered car. Freed Hybrid Honda Freed is also a long-seller at the end of the model. The current model is the second generation that underwent a full model change in 2016.

Freed's biggest rival is the Toyota Sienta. The Sienta is also a popular model, but because it is the end of the model, it was out of the range in this article at 25,861 units (first half of 2022), which ranked 11th in terms of registered car sales.

Minivans such as the Noavok and Step Wagon are too large in body size, while Tall Wagons such as the Roomy and Solio are too small, and the 5-passenger capacity is not enough (niche, but quite a majority). It was the compact minivan Freed that firmly won the support of.

I think the reason Freed sells better than Sienta is the design. Sienta's design has a strong personality, which is rare for Toyota. The sports shoe motif design is not bad, but it's not likely to appeal to everyone. The Freed, on the other hand, has an orthodox style that retains a sense of moderation and sportiness.

Freed features a body size and design that looks easy to use, and when you get in, the interior space is wider than it looks from the outside. This point is the reason why it sells.

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[7th place] Toyota Rise (45,380 units)


Rise Hybrid

Toyota Rise is a compact SUV that is OEM of Daihatsu Rocky. Rise/Rocky debuted in November 2019. Until then, most popular SUVs were middle class, and there were no compact SUVs that could be purchased new with a total length of less than 4m (3,995mm).

With the size of a compact car, high overall height, excellent usability, and the coolness of an SUV, there is no reason why it can't sell. The hybrid "e-Smart" added in November 2021 further increased sales.

The e-Smart is the same series type as Nissan's "e-POWER" (the engine is a 100% motor-driven hybrid used for 100% power generation), with an emphasis on fuel efficiency (conversely, running is sacrificed). The high economic efficiency is the selling point.

Rise was planned and designed by Daihatsu. We carefully consider what users want from their cars. Way to go. If you add the size of Toyota's sales network there, it's a demon.

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[6th place] Suzuki Spacia (47,675 units)

Spacia

Spacia Custom


Spacia Gear

Recently, Suzuki Spacia has consolidated its position as number two in terms of mini vehicle sales. Surprisingly, in June 2022, it took over the top position from its rival, N-BOX (it seems that N-BOX was adjusting production, and it ended in a month). Suzuki continues to gain stable popularity due to its good design and ease of use.

I personally think that the Spacia Custom is the coolest light super height wagon. It's a powerful front mask, but the design that puts it all together so that it doesn't feel so nasty is wonderful.

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[5th ​​place] Nissan Note (56,948 units)
Nissan had a lot of trouble. Finally, new models have debuted one after another, and the mainstay Note has won three Car of the Year titles, and the number of units sold has also increased. The automobile industry is no fun if Toyota is the strongest. I want to see the old battle between Toyota VS Nissan again.

The current model is the third generation that underwent a full model change in December 2020. With the 3rd generation, there were no gasoline cars, and all cars became "e-POWER", and vehicle prices rose.

Note Aura, a premium compact derived model, is increasing notebook sales. Aura has also succeeded in capturing users of downsizers and imported cars from minivans and sedans.

In addition, e-POWER is also a new generation, showing excellent running. In particular, the 4WD "E-FOUR" is an impressive thing that can run very smoothly and safely even on icy roads with super-precise driving force control.

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[4th place] Toyota Roomy (65,525 units)

roomy



roomy custom

Like the Rise, the Rumi is a tall wagon supplied by Daihatsu on an OEM basis (Daihatsu sells it as "Thor"). Rumi debuted in November 2016 and has been gaining popularity since its release.

Roomy has attracted users who are concerned about the small or insufficient passenger capacity of kei cars, as well as users who had previously driven sedans and compact cars. The reason is the overwhelming size of the interior space. The interior space is wider than that of the Toyota Crown, and the front and rear slides in the rear seats, in particular, greatly enhance the comfort and usability.

The engine is a modest 1.0L naturally aspirated turbo, but it's a best buy for those who value high economy. If you choose custom, it becomes a powerful and cool front mask, which is also popular.

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[3rd place] Toyota Corolla (70,988 units)

There are 6 models in the Corolla series. Sedan, Touring, Cross, Fielder, Axio, Sport clockwise from the top left of the image. Among them, Axio and Fielder are predecessor models that continue to be sold together. The predecessor model is number 5 and the current model is number 3, which is sold together due to the difference in body size.

Corolla, a popular car that supported the motorization of the Showa era. It is still alive even after the Reiwa era. Reiwa's Corolla is in line with sedans, station wagons, hatchbacks, and SUVs. Sales of the Corolla Cross SUV are increasing.

The Corolla Cross has been finished with a stylish and high-quality SUV that has no trace of being a national car that was once a representative of the popular car of the Showa era. At the same time, the price is reasonable. Perhaps for cost reduction, the rear suspension is a torsion beam.

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[Second place] Toyota Yaris (81,580 units)

Yaris Hybrid


Yaris Cross Hybrid

A compact car whose former car name "Vitz" underwent a full model change in February 2020 and changed to the global car name "Yaris". In August 2020, the SUV "Yaris Cross" was added, and the total sales of the three models, including the sports model "GR Yaris", will be the sales volume of Yaris.

The sales volume is supported by the SUV Yaris Cross. Compared to the Vitz, the narrowness of the rear seats of the Yaris was a weak point, but at the sales site, ``For those who feel that the rear seats of the Yaris are narrow, we have the Yaris Cross available.'' (I'm sorry, but I'm not lying.)

Toyota has become a department store of cars, selling all models at all dealers. I can only say that Toyota has realized a full lineup of cars. If you go to a dealer to buy a car, you can choose the one that is perfect for you.


Sports model "GR Yaris"

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[1st place] Honda N-BOX (103,948 units)


It seems that even the all-lineup Toyota could not compete with the Honda N-BOX. In terms of the number of mini vehicles sold, we have always maintained the number one position. It is not only the first half of 2022 that it won the number one position in new car sales, including registered cars.

I have test-rided the N-BOX several times, and every time I ride it, I realize why it sells so well. From cruising at the speed limit of 120km/h on the Shin-Tomei, to city riding and winding roads, it handles flawlessly. N-BOX has the goodness of deki that makes you say "I'm satisfied with this" when you ride it.